Today, not only do films offer great packages, actors are frequently seen endorsing brands. Gone are the days when superstars of the likes of Uttam Mohanty and Aparajita had to be content with only a few thousand rupees despite a series of successful films. A far cry from the pay-to-get-a-role days, today Odia films have become a lucrative career option.
The Odia film industry has evolved into a multi-crore enterprise with the actors and actresses earning high returns for brand value. Their film Balunga Toka topped charts during Dussehra and Diwali and still continues to run in Bhubaneswar theatres. Anubhav charges Rs 15 lakh a film whereas Barsha commands a price of over Rs 5 lakh.
26: Being a movie star is a pretty profitable enterprise, not just in Bollywood but in the Odia film industry, too.Įven as Bollywood stars are raking in the moolah and demanding hike in salaries after every subsequent hit, Odia film stars are not too far behind.Īnubhav Mohanty and Barsha Priyadrashini have emerged as the highest paid actors in the Odia film industry.